PERFORMANCE

In order to be successful within saturated markets - especially when it comes to foreign products - country specific culture and consumer mentality must be considered.
Requirements of potential customers must be taken into account. The expectations of the target group have to be met - considering both rational and emotional aspects. This applies to B2C and B2B relationships.
As marketing budgets are limited, efficiency and clarity is of increasing importance. Especially considering foreign products and services, the individual benefit must be communicated clearly in a relevant and emotional manner to reach the target group.
A simple translation of English copies does not reach the customer as intended in many cases.
I offer professional marketing consultancy particularly regarding foreign products and services in the German market.